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We work with all types of companies and deliver a range of marketing and communications related services including; strategic planning, customer and competitor research, campaign management, communications and PR, brand development, website development and SEO, copywriting, design and print, digital strategies and social media.

We have a down-to-earth approach (thanks to our Sheffield roots) and our ultimate goal is to bring a little bit of magic to each project... and we don't just do it by clicking together the heels of our Ruby Slippers!

Team USA select Sheffield as the training base in the lead up to London 2012

27 August 2010

Sheffield is today celebrating USA Diving’s selection of Sheffield as its base for international training camps in the build up to the London 2012 Olympic Games.

Following 18 months of talks with representatives from Sheffield, USA Diving announced the city as the ideal location for their Olympic athletes to train.
The US divers will be based in Sheffield using the world class facilities at Sheffield International Venues (SIV) managed Ponds Forge International Sports Centre in Sheffield over the next two years whilst preparing for the games.

The announcement to host the USA Diving team is expected to bring significant economic benefits to Sheffield and will generate an expected £50,000. It is also anticipated that the family and friends travelling with the USA team will more than double the figure. 

Diving is the first USA squad to be based in Sheffield for international training camps and discussions will continue to take place with other USA teams to base themselves here. This is the second Olympic nation to choose Sheffield as a base, following the announcement in May 2008 that the Serbian Olympic squad had chosen Sheffield and Leeds for their pre-games training camp base.

Hosting one of the world’s best Olympic teams will continue to raise the profile of the city and wider Yorkshire region to other international countries.
Councillor Paul Scriven, Leader of Sheffield City Council said: “We are delighted that Team USA will join us in Sheffield.

“There’s been a great deal of hard work gone into attracting US Diving to Sheffield, but it’s all been an excellent investment.  Sheffield’s economy will grow as a direct result of hosting this team, generating tens of thousands of pounds into the city.  Sheffielders can be proud that such a high profile sporting nation will be here in their city training for 2012.

“This will also be a chance for local people to get more involved and get excited about the London 2012 Games, so we will be encouraging the US divers to get involved with local people and with life here and enjoy what Sheffield has to offer.”

Steve Foley, High Performance Director for USA Diving said, “USA Diving is extremely excited to name Sheffield as their pre London 2012 training site.
“Many venues within the UK and also throughout Europe were carefully considered but in the end, the outstanding facilities of Ponds Forge and the English Institute of Sport, plus excellent hotels and the superb location for easy commute to and from London were the determining factors.

“I am grateful to Sheffield for all their hard work and support in assisting this to happen and I look forward to returning to a place that holds many fabulous memories for me.”

Sebastian Coe, Chair of the London Organising Committee of the Olympic and Paralympic Games said: “This is great news for Sheffield. I am sure that the USA Diving team will be provided with a very warm welcome and that they will enjoy training and acclimatising at Ponds Forge. As a former competitor I’m very aware of the importance of preparing well and the excellent facilities on offer should provide the athletes with a great setting in which to prepare for London 2012. It is a great way for Sheffield to feel real benefits of the London 2012 Olympic Games and to get involved!”

The first diving training camp is expected to take place at Ponds Forge in Sheffield in February 2012 as USA Diving prepare for the FINA Diving World Cup. Ponds Forge is one the most established diving high performance centres in the UK and US Diving also hope to use the John Charles Centre for Sport in Leeds for some of their sessions.

Sheffield has already seen significant benefits of hosting international training camps over the past 2 years. Along with the permanent location of GB teams in the city, over £1 million has been generated for the local economy directly from national and international teams using Sheffield’s facilities and expertise.

Gary Verity, Chair of Yorkshire Gold - the regional committee for London 2012, said: “I’m delighted to welcome the US Diving team to Sheffield where they will be able to ensure the perfect preparation for the Games.

“With several international squads from across the globe already committed to using Yorkshire as a training base for London 2012 this latest announcement cements the county’s reputation as a global centre of sporting excellence.

“Pre-games training camps will result in significant gains for the regional economy and with the prospect of more training squads committing themselves to Yorkshire in the near future we can look forward to genuine financial and cultural rewards in 2012.”

Steve Foley, High Performance Manager for USA Diving  will return to Sheffield in November and experience the outstanding level of sporting expertise and high concentration of world class facilities based in Sheffield, including the largest English Institute of Sport venue in the country and world class Ponds Forge International Sports Centre both operated by Sheffield International Venues.

For further information about Sheffield - Lighting the Flame for Sport visit www.sheffield-lightingtheflame.com