Strategic marketing and communications agency based in Sheffield.
For that all important competitive edge, a strategic approach to marketing and communications is needed.
Fear not, as this is what we do best.
We will develop an effective marketing and communications strategy and create fantastic campaigns that will make your brand stand out.
Your target audience has never been nearer... Using well positioned messages and the right communications channels, they will be within your reach.
We offer expertise in the following areas:
- Strategic marketing
- Marketing planning
- Consultancy
- Copywriting
- Campaign management
- Brand positioning
- Website development
Social media and online marketing
Never tweeted? Unsure of how to get people to ‘like’ you?
Online tools are great for increasing your brands visibility, encouraging loyalty, increasing revenues and handling a crisis.
Tools like Facebook and Twitter can help to engage consumers, stakeholders and influencers in a way that complements existing marketing activity.
That’s why we believe that online strategy is a fundamental part of the communications mix.
It's important to think about:
- A unified social media strategy as part of the overall marketing plan
- Cohesively managing your social media
- Measuring your successes and ROI
- Planning, implementing and reporting
We expect to see a continuation in the explosion of information and data interactions across social media and online channels and this means getting your strategy right.
We can deliver training to internal teams - so that everyone understands social media and can engage with the campaign. Alternatively we can manage your social media for you – whatever works best and will achieve the right results.
To see both large and small scale projects we have been working our magic on take a look at our portfolio pages and the two case studies below.
Click for more information about Ruby Slippers- marketing and PR agency in Sheffield.
Case study: Sheffield 2018 Back The Bid
Communications and media management
Sheffield 2018 is a unified city bid for Sheffield to become a host World Cup city, should England be successful in the bid to host the FIFA World Cup™ in 2018 or 2022.
Solution
Ruby Slippers worked with the Sheffield 2018 delivery team and specifically Wayne Coyle the Sheffield 2018 Delivery Manager, supporting a city wide communications campaign to raise awareness of the Sheffield 2018 bid.
The aim was to achieve maximum exposure for Sheffield 2018 across all audiences and generate maximum numbers of votes for the Sheffield 2018 campaign.
Outcome
Ruby Slippers worked with a wide range of partner organisations and local, regional and national media to gain extensive support for the camapign.
The Sheffield 2018 bid was successful and Sheffield became a candidate host city for the FIFA World Cup™ 2018.
Case study: Sheffield City Council - 2012 Communications Programme
Marketing and communications: South Yorkshire Lighting the Flame for Sport
Sheffield City Council appointed Ruby Slippers as the agency to handle all marketing and communications activities for the Sheffield 2012 programme.
The project promotes South Yorkshire as a first class destination for sport and maximises the impact of the London 2012 Olympic and Paralympic games in the region.
Solution
Ruby Slippers worked alongside the 2012 delivery team to manage the marketing and communications campaign to reach local, UK and international audiences.
The 2012 programme is an opportunity to showcase Sheffield in the build up to the London 2012 Games and the world-class athletes based in Sheffield, including Jessica Ennis and James Robinson-Baker, Steve Peat, Nicole Minicheillo (to name a few), and raise aspirations and the sporting profile of Sheffield.
Testimonial
"Ruby Slippers successfully met the ambitions of the 2012 communications contact and have been instrumental in raising awareness of how Sheffield and South Yorkshire are embracing the London 2012 Olympic and Paralympic Games.
"Ruby Slippers are entirely focused on delivering what is best for the client and take the time to explain what they expect to achieve in a clear and open manner. They are motivated by providing a first class service and go above and beyond to ensure that they deliver what they set out to.
"I would like to thank Ruby Slippers for all their hard work and enterprising ideas."
Ben Brailsford, Sheffield City Council 2012 Delivery Manager