Ruby Slippers is a public relations (PR) agency and we love to tell your stories.

Powerful PR can pack a strong punch when integrated into the communications mix.

PR allows brands to engage with their target audience in a timely, cost effective and credible way.

There are many ways to tell your story, traditional PR strategy and online PR strategy.

Traditional PR services include:

  • Press release writing
  • Press & photo calls
  • Media relations
  • PR photography
  • Press launches and event management
  • Copywriting
  • Feature sell-ins
  • Communications strategy

Online PR strategy is also a fundamental part of the communications mix.

Planning, implementing and reporting on this is key to getting it right.

Online activity can perfectly compliment existing marketing activity. The beauty of social media and online is that it is measurable and you can easily see the value generated for you business.

We expect to see a continuation in the explosion of information and data interactions through a variety of channels and this means getting your online strategy right.

Let us help you. Not only can we manage the campaign but we can deliver training to internal teams so they too can understand social media and engage with the campaign.

How we work

“You can’t think outside the box until you understand what the box is”

It is only possible to deliver a strong PR campaign if we have a close working relationship with you as our client. We have to fully understand your core values and dig out the all important stories that you have to share.

We always think intelligently about your business and focus on proactive media relations and protecting your brand.

Our agency approaches PR by creating interest and raising brand awareness, capturing your target audience via a range of communications channels, print media, broadcast and online.

Ruby Slippers is the PR agency of choice for a range of clients across Yorkshire; in Sheffield, Leeds, Bradford also Manchester and London. The ‘delicious’ case study below highlights what we can do – if you need more examples then check out our portfolio.

More information about Ruby Slippers marketing and PR agency based in Sheffield.

Matt Bigland & Marc Sheldon, The Milestone gastropub in Sheffield Simon Ayres, Head Chef at The Milestone gastropub in Sheffield The Milestone Gloucester Old Spot Pigs

Case study: The Milestone, award winning gastropub in Sheffield

The Milestone is without doubt our most delicious project!

Ruby Slippers started working with The Milestone back in December 2008. Situated in the Kelham Island area of Sheffield (a stones throw from us) we helped the business develop a more strategic approach to marketing and PR.

Solution

The focus of our work was to raise the profile of the gastro pub and place it firmly on the food lovers map in Sheffield, Yorkshire and across the UK. Through strategic and creative thinking, brand development and proactive PR (not to mention delicious food and great service) we've had a fantastic journey.

Outcome

The Milestone is now firmly positioned as a leading destination venue, setting the standard in the Sheffield and Yorkshire eating out scene.

The Milestone has recently appeared on the Channel 4 TV show Ramsey's Best Restaurant and is now a Michelin recommended gastro pub. We've also helped them achieve recognition, writing winning entries for:

  • Welcome To Yorkshire, White Rose Awards 2010: Yorkshire Pub of the Year
  • Eat Sheffield Awards 2009: Restaurant of the Year and Best Pub Dining operation

Great result!